Magazine Ad & Billboard Project

For the magazine ad and billboard project, we were to come up with a concept and create a design for a full-page magazine ad and billboard. The magazine ad is to be full color and designed for a specific publication, thus the publication specifications for the chosen magazine must be obtained. The billboard is to coincide with the design of the magazine ad.

The concept for my designs is a movement that I made up called (RE)define. Essentially, the (RE)define movement challenges Christians to renew their perspective by gaining a deeper understanding of their belief and turning what they believe into what they do, not just what they say. I’m approaching this as though it really is an unknown movement that is just beginning to get its start. Therefore, the purpose of the magazine ad and billboard is to create awareness as well as encourage people to seek out more information and get involved. The target audiences are proclaiming Christians of all ages and those who hold leadership positions in churches.

Magazine Ad:

The publication I chose for the magazine ad is Christianity today because the readers of the magazine fit my target audience, as they are people who are or claim to be Christians. The call to action for the magazine ad is for the viewer to read the Microsoft Tag (with their smartphone app), which will take them to the (RE)define website, providing them with more information.

Project Specifications:

File format:PDF

Color mode: CMYK

Trim size: 8” x 10 ¾”
Non-bleed: 7" x 10"
Bleed: 8 ¼” x 11” (minimum 1/8” bleed required; prefer ¼” make sure PDF includes bleed
Live area: For all bleed ads, keep live area 3/8” from trim on all sides.

Billboard:

The call to action for the billboard is for the viewer to seek out more information on the (RE)define movement through social media and/or given website.

Project Specifications:

File format: Flattened JPG maximum
Resolution: 72
Canvas size: 1400 X 400 pixels 
Color mode: RGB

 

Magazine Ad Thumbnails

Magazine Ad Roughs

Billboard Thumbnails

Billboard Roughs

Magazine Ad - Final

Billboard - Final

Master Image List elements: 4 Color Raster (5 images); Vector Image

Copyright statement: All mountain images in the magazine ad were downloaded from flickr.com creative commons. Microsoft Tag was generated by me from tag.microsoft.com. Images in the billboard file were downloaded from flickr.com creative commons. All othere elements in the magazine Ad and Billboard files were generated by me in InDesign, Illustrator, and Photoshop.