Newspaper Ad Project

For the newspaper ad project we were to create an advertisement for the PSU Collegio Newspaper.

Project Specifications

• Budget = $97
• Black and White (no color) 
• No bleed
• Minimum .125 margins 
• Must use bitmap (master image list element)
• 7.71" wide X 6" tall

To stay within the allotted budget, the following formula must be used to find the total cost and determine determine the size of the ad: column width * height = X * $4 = total cost.

Total cost for my ad = 4 * 6 = 24 * $4 = $96 (design: 7.71" wide X 6" tall)

The topic of my ad is an event for the screening of KONY 2012, a documentary by Invisible Children about Joseph Kony. For a little background, Joseph Kony is the leader of the Lord's Resistance Army. For more than two decades, the LRA and the Government of Uganda have been waging war. Kony is responsible for murdering, raping, torturing, and kidnapping tens of thousands of innocent men, women, and children. His horrific acts, a 26-year-old war, have not been stopped. An entire generation in Central Africa has never known peace. We have been blind. They have been invisible. The purpose of the ad is to make people aware that there will be a screening of KONY 2012. Attending the free screening of KONY 2012 is the call to action. The target audience for the ad is college students. 

Thumbnails

Rough

Final 

Copyright statement: Africa was drawn, scanned, and converted to a bitmap in Photoshop by me. All other elements were generated by me in InDesign.