From product to package design and everywhere in-between,
Apple without fail has designs that are not only aesthetically appealing but
also effective. The most notable aspect among all of Apple’s designs is their
simplicity. I really enjoy the beauty in simplicity, and Apple does an
exceptional job of exemplifying this idea.
Color: This display’s design, like the majority of Apple’s
designs, has a basic color scheme of black and white. The contrast of the black
background and white iPad2 text with the Apple logo is an attention grabber.
Typography: The typography used is a san serif typeface
(possibly Helvetica). I really like this font with the design because it adds
to and reinforces the overall simplicity. Additionally it is easy to read,
which will increase the likelihood of it being read.
Logo Design: Over the years, it has evolved to a simple
graphic only logo and is recognized across the world.
Target Audience: People who enjoy new, user-friendly
technology as well as professionals.
Call to action: Buy the iPad 2.
Color: The color scheme used is: light brown, black, light
blue, and white. There are also various color photos on the side of children
receiving TOMS. The use of neutral colors (brown, black, white) allows for the
logo to become the main focal point of the design.
Typography: I really like the different weights used for the
font, drawing emphasis to the key parts of the copy.
Logo design: TOMS logo is a basic flag design. It’s simple
but I feel like it contains a lot of imagery, like it’s a flag that connects us
all through giving.
Target Audience: Really, their target audience probably
encompasses a wide range. However, taking everything into consideration, their
main target audience is probably individuals 13-30.
Call to action: With the photos on the side of the shoebox,
making the experience/purchase more personal, and the reminder that every time
you purchase a child in need receives shoes, the call to action is without a
doubt for you to buy another pair of TOMS.
Truvia is natural, zero calorie, sweetner. I really liked
this design as a whole. The clean-feel of the design consistently reinforces
the fact that Truvia natural through its use of color, typography, and logo.
Color: Mainly two shades of green. I really like the use of
greens because I feel as though it is a good depiction for the product being
natural.
Typography: The design uses a san serif typeface, adding to
the clean-look of the design. The design’s clean-look is also a good portrayal
for the product being natural.
Logo Design: Text logo with a variation in the shade of
green used, which gives the text a leaf-like look to the text. This again
reinforces that the product is natural.
Target Audience: Most likely women (who may or may not be
health conscience) looking for a natural and/or low calorie sweetner.
Call to action: Buy Truvia
