Variable Data Direct Mail Project

Variable data printing allows for content within a piece to change based on predetermined factors. For the variable data direct mail project we are to select a brand that has two target audiences. The content of the direct mail piece will change based on the needs of each target audience. 


For my project, I chose to create an informational piece for individuals who registered for the spring conference at a church. As my 'brand' I chose my local church. The target audiences for the spring conference are divided into two groups, based on marital status--single or married. The purpose is to confirm and remind individuals of their registration and provide additional information about the conference. The call to action is to further encourage their attendance and reading of the recommended books.


Project Specifications:

• 7 x 5 postcard - 2 sided
• 3" for mailing addresss
• .25" margins
• .125" bleed
• Matte paper 
• 4 colors

Master Image List elements: reverse (2) and full bleed raster image (2) 
Copyright: Images were downloaded from flickr.com - creative commons. (books, ring)

Thumbnails

Roughs

 

Final