The North Face Apparel
Corporation vs. The South Butt LLC
In December of 2009, The
North Face Apparel Corp. filed a lawsuit against the The South Butt LLC—a
parody apparel line created by University of Missouri student Jimmy Winkelmann.
The North Face filed the lawsuit based on allegations that The South Butt was
“marketing apparel that directly and unabashedly infringes and dilutes The
North Face’s famous trademarks and duplicates The North Face’s trade dress in
its iconic Denali jacket.” The South Butt was created as a parody of The North
Face. Its brand identity (logo, tag line, apparel, etc.) is remarkably similar,
if not exactly the same, as The North Face. Does piracy under the assertion
of parody make it okay? The lawsuit was settled in
April of 2010. However, the terms of the settlement agreement were not
disclosed.
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